Develop a holistic advertising strategy aligned with client objectives, target audience, and budget considerations. Identify the most effective platforms for reaching the target audience, considering factors such as demographics, interests, and online behavior.
Design and create engaging ad creatives tailored to each platform's specifications, including text, images, videos, or other formats. Manage the entire ad lifecycle, from initial creation to ongoing optimization based on performance metrics and user engagement.
Implement analytics tools to track key performance metrics, including impressions, clicks, conversions, and return on investment (ROI). Provide regular, detailed reports to clients on campaign performance and collaborate to refine strategies based on data-driven insights. Offer ongoing consultation to adapt strategies to changes in the digital advertising landscape and ensure continued effectiveness.